Small Business Managment

Small Business Management
Chapter One
Starting Your Small Business
Page 27 Questions 4, 9, 10

4. What comes to your mind when you think of a small business? How does your concept differ from the definition given in this chapter?
      When I think of a small business, I think of smaller stores like on the main street in old Ellicott City. Small stores in shopping centers where there is only one like it. Also, businesses people run from their house like small home improvement company’s or hair salons.  The definition from the text book states that a small business is one that is independently owned and operated and is not dominant in its field of operation, and does not engage in new or innovative practices. My ideal of what a small business is pretty much goes along with the definition in the book, although I didn’t know that they didn’t engage in new or innovative practices.

Assessing Marketing Strategy Of Ford

Ford Motor Company

Ford Motor Company is one of the world's largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers.

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality and holds a distinct place in the ford motor company family.

Vehicle Brands:

Ford

Lincoln

Mercury

Benefits Of A Marketing Plan For Small Business

Research Topic 5: “I’ve got a small business with only 3 full-time staff. Marketing Planning’s no real practical use to me! Besides, I can’t afford the time and/or the money to do it”

      The writing of a marketing plan is extremely important step in the functioning of an effective and successful business. A marketing plan will give a snapshot of where the business currently stands, where the business hopes and wants to be and what needs to be done to achieve this. This is crucial if the business wants to grow or maintain its current level of profit. It could even be helpful if a business needed to down-size. Marketing plans can be as detailed as required, and as such are useful tools for large corporations and small businesses alike.

Project Management - Art to the Rescue

"Is project management more of a science or more of an art form?"
Introduction
    Today’s business executives are asking their managers and employees “to do more… with less”.  Fewer Project Managers are leading more projects with poor results, the latest Standish Group – Chaos Report shows that only 28% of IT projects succeed.  Many believe that the key to Project success in not applying technical management principles, but rather, more artful soft skills such as communication and creativity. (Belzer, 2004).