Internet Marketing

Introduction

Marketing has changed.
Traditional advertising does not work, brochure-like websites do not work, the web has given people ultimate freedom of choice and of goods. When there are no monopolies and constrictions, interrupting people's lives is not effective marketing anymore.

There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. – Cluetrain Manifesto

“If the news is important, it will find me” – some random mySpace user

Internet Marketing Management

Introduction

This report has been conducted in order to evaluate Suitshop website and to give them advice on what improvements can be made against the criteria that has been established from the theories which are branding, internet marketing strategies and marketing mix. The report will take into account the internet marketing concept. Suitshop website is not popular among consumers at the moment and is struggling with top competitors like Debenhams and Next online who are leading suit retailers in the marketplace.